I found this series of links to the blog You Are Not So Smart fascinating, especially because it is so difficult to change the perception of the mortgage industry from how it used to be pre-securitization to how it was from approximately 2002-2007 with securitization on steroids. From this Metafilter post:
You think people know what you are thinking. You think that you are rational. You even think that life is fair. Actually, you are not that smart.